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Google Analytics reports wrong / incorrect statistics data

WOW… I just did some comparisons between what Google Analytics reports in terms of traffic as well as e-commerce sales numbers and Google Analytics is just terrible.  One would think it’s the best thing since sliced bread as it gives you all these ways to look at data, but when both the traffic and sales are out by HUGE numbers, you really change your mind.  I really don’t know how on earth I would ever trust Google Analytics again when the difference is like 25% (and I’m talking sales here).  That’s an absolutely massive difference and throws out your ratios completely.  My recommendation for anyone considering using Google Analytics is DONT, unless you’re ok with completely wrong data being presented and you making decisions based on this data. If you want proper analysis you should use some tool that analyses your server logs, not a javascript based tool.

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